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Writer's pictureDaisy Sta Ana

8 Mistakes Self-Publishers Can (and Should) Avoid




Hey fellow writers!


Welcome to the IABX Wednesday Writing Tip! Today, we’re sharing insights from award-winning author Kim Catanzarite on eight mistakes self-publishers should avoid to maximize their chances of success.


With over five self-published books under her belt and more on the horizon, Kim Catanzarite draws from her extensive experience to highlight critical errors that can hinder an indie author’s career. Let's delve into these pitfalls to ensure your self-publishing journey is smooth sailing.



1. Creating Your Own Cover

One of the biggest mistakes Kim emphasizes is designing your own book cover. While it may save money initially, a professionally designed cover is crucial for making a strong first impression and gaining credibility in the market.


2. Editing Your Own Book

Even if you’re a skilled editor, self-editing your manuscript is risky. The author warns that our brains often overlook mistakes in our own work. Investing in professional editing ensures your book is polished and error-free.


3. Skipping Proofreading

Kim advocates for assembling a team of proofreaders to catch errors that may slip through the cracks. Multiple proofreads ensure a higher quality final product that enhances reader satisfaction.


4. Foregoing Professional Reviews

Acquiring reviews from reputable sources like Kirkus or BlueInk can significantly boost your book’s credibility and appeal to potential readers. Positive reviews serve as powerful endorsements that can sway purchasing decisions.


5. Neglecting to Build a Street Team

A dedicated Street Team plays a crucial role in spreading word-of-mouth buzz about your book. They provide early reviews and help generate excitement during launch, essential for building a loyal reader base.


6. Ignoring Author Website and Email Subscribers

An author website serves as your online hub where readers can learn about your books and upcoming releases. Building an email subscriber list allows you to directly engage with your audience and notify them about new releases.


7. Overspending on Marketing with Few Books

Kim advises against splurging on marketing if you only have a couple of books available. Effective marketing strategies yield better results when you have a substantial backlist to promote simultaneously.


8. Fretting Over Social Media Follower Counts

Instead of obsessing over follower numbers, focus on providing valuable content on social media platforms. Engaging authentically with your audience can lead to organic growth and loyal readership over time.



In conclusion, Kim Catanzarite urges indie authors to adhere to these guidelines to maximize their books' potential. By avoiding these common pitfalls, you pave the way for a successful self-publishing journey. Remember, investing in quality and professionalism from the outset sets the stage for long-term success in the competitive world of self-publishing.




Happy Writing!


From IABX


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